Virtual · Nationwide
Eat what you want.
Lose what you want.
Nothing gets banned here. We count what you already eat, then we adjust the numbers until they work for you.
Consultations in the Greater Lakewood area,
or at our Jackson location.
Call 732-532-0429

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How it works
Two appointments, then a habit.
Most plans fail on a Wednesday, alone, with a menu you didn't expect. So the work splits in two: set the number once, then defend it every week until it holds on its own.

First visit · 45 minutes
We set your number
We go through what you eat now, what your week actually looks like, and what you are not willing to give up. You leave with a calorie target and a way to track it that survives a real schedule.
- A target built around your food, not a template
- Tracking set up before you walk out
- One follow-up included
Every week after
We keep it honest
Check-ins are where the plan meets the week that actually happened. We look at your real numbers, find what slipped and why, and move the target if the target is the problem.
- Phone calls up to 10 minutes, up to 2× a week
- Adjustments based on your data, not a guess
- Book more when you want them, stop when you don't
The tracking part
Text what you ate. Get the number back.
The calorie tracking support in every plan is a phone number. You text what you ate, the way you'd say it out loud, and it texts back what it cost you and what's left of your day. No app to install, no account to make — it works on any phone that can send a text.
What you send
Plain words
No menus, no food lists, no scrolling through a database looking for the right kind of rice.
- 150g chicken breast
- 2 slices of pizza and a coffee
- half a cup of milk
- The barcode number off the package
- A whole recipe, for the calories per gram
What comes back
The running total
Every reply lands against your target, so you always know what the rest of the day has room for.
- Chicken breast, 150g: 159 cal
- Total today: 159 — remaining: 1,841
- Text "today" or "this week" for a summary
- Forgot to log last night? Start with "yesterday"
- Your number gets set up at your consultation
A day, as it comes back
Every text lands on the same page.
Six texts across a Tuesday, and the pizza is still in there. The number on the bottom is the only one you have to remember.
Pizza was on the menu.
So was ice cream. This is what a tracked day looks like when nothing is off-limits.
- 7:40aCoffee, 2 sugars62
- 8:15aBagel, cream cheese420
- 11:00aApple95
- 1:20pPizza, 2 slices570
- 6:45pChicken and rice480
- 9:10pIce cream, 1 cup215
Example only. Your target gets set at your consultation.
Pricing
Pay for the visit, not a subscription.
Every option includes calorie tracking support. Start with the consultation — the rest is yours to choose later.
Start here
$99 $129
Introductory price
consultation
Your first session, 45 minutes, with one follow-up already included.
- 45-minute consultation
- 1 follow-up included
Most support
$89 $110
Introductory price
3 weeks
Three consecutive weeks of follow-ups, 25 minutes each, with phone support in between.
- 3-week follow-up plan, 25 min per session
- Calls up to 10 min, up to 2× a week
- Accountability and plan adjustments
When you need it
$25 $35
Introductory price
follow-up
A single 30-minute session to get back on track, booked whenever you feel ready.
- 30-minute independent follow-up
- Calorie tracking support
Payment is taken when you book. Plans can be cancelled or rescheduled up to 24 hours before your session — see our cancellation and refund policy.
Where we meet
Anywhere by video. In person around Lakewood.
Or come to our Jackson location.
Somewhere else? We meet by video wherever you are — email me or call 732-532-0429.
Questions
Before you book.
What makes this different from every other diet?
There is no food list and nothing to eliminate. We track the calories in the food you already eat, then check in often enough to catch what isn't working while it's still small. The plan adjusts to your results instead of the other way around.
Are the sessions virtual or in person?
Whichever suits you. Sessions run by video anywhere in the country, or in person in the Greater Lakewood area and at our Jackson location. Follow-ups can also happen by phone depending on the package you choose.
How do follow-ups work?
Three ways. The $99 consultation includes one. A package starts at $89 for three consecutive weeks of 25-minute sessions, with phone calls in between. Or book a single 30-minute $25 follow-up whenever you want one.
Do I have to track forever?
No. Tracking is how you learn what your usual meals actually cost. Most of that becomes something you know rather than something you log.
I have a question that isn't here.
Email info@dietcoachnj.com and I'll help you pick the right option before you pay for anything.
Ready when you are
